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Press Release - March 31, 2005

For more information,
Axiomatic Design Software: Al Hamilton, Marketing, 617-746-9222

Basem El-Haik Authors Axiomatic Quality: Integrating Axiomatic Design with Six-Sigma, Reliability, and Quality Engineering

Brighton, MA, March 31, 2005 - Published by Wiley InterScience, Axiomatic Quality provides a complete framework for a "Design it right the first time" quality implementation. With his text, Dr. El-Haik brings together two well-established theories, Axiomatic Design and Robust Engineering, to eliminate conceptual and operational weaknesses. It guides design teams in producing systems that can achieve Six Sigma targets by design, not inspection. Dr. El-Haik clearly demonstrates the power of axiomatic analysis in robust design and challenges "old school" engineering and quality thinking.

With forward by Dr. Nam P. Suh, MIT, this text comes with a limited version of ADSI's Acclaro DFSS Light® software for Axiomatic Design Analysis.

Laying out a comprehensive approach and working through each aspect of implementation, Axiomatic Quality is an essential resource for managers, engineers, and other professionals who want to successfully deploy the latest state-of-the-art methodology to improve product robustness and reduce development risk, costs and time to market.


1. Introduction
2. Axiomatic Design Method
3. The Independence Axiom
4. The Information Axiom and Design Complexity
5. Quality Engineering: An Axiomatic Perspective
6. The Axiomatic Quality and Reliability Process
7. Axiomatic Quality Process Concept Selection Process
8. The Conceptual Design for Capability (CDFC) Phase
9. Axiomatic Quality Optimization Phase
10. The Low Pass Filter Axiomatic Quality Case Study
11. The Axiomatic Reliability

About Dr. Basem El-Haik:

Dr. El-Haik is Director of Textron Six-Sigma and Transformation, where he is responsible for design of Six-Sigma and Six-Sigma deployment, including Black Belt waves, champions, and projects. He is a coauthor of Design for Six- Sigma: A Roadmap for Product Development. Dr. El-Haik also lectures and researches extensively on axiomatic design, robust design, Six-Sigma, and state-of-the-art quality methods

About Axiomatic Design Solutions, Inc.

Axiomatic Design Solutions works with the management of leading companies and to create better Design For Six Sigma (DFSS) Processes. Using MIT's remarkable Axiomatic Design technology, we provide a pre-emptive process framework that enables robust design for organizations, systems and products at the critical early phase of development, design synthesis. Our services and solutions permit organizations to "Get it right" the first time. The more complex the task, the more impact our technology has in reducing development risk, costs and time to market. If it's not Axiomatic, it's not DFSS. For more information, visit or call 617-746-9222.

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