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Press Release - June 23, 2010

For more information,
Axiomatic Design Solutions: Matt Pallaver, 617-746-9222

The book ROBUSTNESS DEVELOPMENT and RELIABILITY GROWTH has just been published.

Brighton, MA, - Axiomatic Design Solutions, Inc. (ADSI) announces that ROBUSTNESS DEVELOPMENT and RELIABILITY GROWTH: Value Adding Strategies for New Products and Processes has been just been authored by William Jewett and John King.

About the book:
ROBUSTNESS DEVELOPMENT and RELIABILITY GROWTH introduces tools and processes for a developing more robust and reliable technology-based products. Drawing on their extensive product development experience, the authors present a complete process for ensuring product performance throughout the entire lifecycle. The book, ISBN 978-0132225519, is available commercially through Amazon and other sellers.

We profile this book because it is yet another of a tall and growing pile of books that have been published in recent years that recognize that among key processes that are core strategies for designing robust, high-quality products are excellent requirements analysis and design techniques which are both aided by Axiomatic Design (Chapter 12 is devoted to it) and attentive risk management. We at ADSI concur, which is why we developed our Acclaro software to assist designers in using those and other related quality methods more productively.

About the Authors
Bill Jewett is an advisor to businesses engaged in the development of improved technical concept, multi-disciplined products, and business processes. With insights into important paradigms and advancements in practices, he assists improvement teams in upgrading their engineering and management processes, project management strategies, cross-functional teamwork, and governance of their development projects. For many years Bill worked for Eastman Kodak Company and Heidelberg Druckmaschinen with much of his focus on the development of high-volume electrophotographic copiers and printers. Among his division-level responsibilities were the management of product development projects and of competency centers for mechanical and systems engineering. At the corporate level he was one of the authors of the processes for advanced product planning, technology development, product commercialization, and their related governance. For over a decade he taught the processes and coached teams in their adaptation and implementation. As the process steward, he evolved the process models to incorporate lessons learned from internal practice, external benchmarking, and industry advancements. Bill holds a BSME from Swarthmore College and an MBA from the University of Rochester. Bill can be reached at

John King has made contributions as an engineer, program manager, and laboratory head during a long career in product development and commercialization. His responsibilities have ranged from upstream R&D projects through commercialization and product launch. At Westinghouse, Xerox, Kodak, and Heidelberg Druckmaschinen, John worked as an engineer and manager in developing a wide range of products, including turbo machinery, office products, and medical imaging systems. As an advisor, mentor, and trainer, John has helped clients worldwide improve both business processes and products. He has worked with project teams for both large and small companies and has written and delivered training programs to clients, followed by project mentoring to ensure the successful and sustained completion of their objectives. He holds a BME from Rensselaer Polytechnic Institute, an MS in Engineering Mechanics from the University of Pennsylvania, and an MBA from Northeastern University. John can be reached at

About Axiomatic Design Solutions, Inc.
Axiomatic Design Solutions works with the management of leading companies to create better Design and Design for Six Sigma (DFSS) Processes. Using MIT's remarkable Axiomatic Design technology, we provide a pre-emptive quality process framework that enables robust design for services, systems and products at the critical early phase of development, design synthesis. Our services and software solutions permit organizations to "Get it right" the first time. The more complex the task, the more impact our technology has in reducing development risk, costs and time to market.

If it's not Axiomatic, it's not DFSS.

For more information, visit or call 617-746-9222.

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