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Design for Lean Six Sigma

Design education, research, and practice have recently seen considerable evolution as university programs, researchers, journals, and conferences systematize design as a discipline and science. Nam P. Suh's book Axiomatic Design: Advances and Applications contributes to this systematic and scientific base and presents a fresh perspective on design, establishing a rational framework for the discipline.

The goal of this book is to outline a holistic DFLSS approach that businesses can adopt to energize their innovation process, perfect their product introduction process and new product/service development process. This book also addresses the end-to-end DFLSS deployment process with a road map, that promises a significantly improved and highly effective methodology compared to other problem solving and design approaches. Axiomatic Design is used as the framework to flow down the functional requirements for analysis as part of a DMADV approach to lean six sigma.


DFSS road map is built in accordance with DMADV (Define, Measure, Analyze, Design and Verify) methodology. This eight phase approach covers all the requirements of DMADV and is aligned to the following main steps:

  • Define -Identify customer needs and strategic intent.
  • Measure and Analyze - Deliver the detailed design by evaluating various design alternatives.
  • Design - the design from a productivity (business requirements) and quality point of view (customer requirements), and realize it
  • Verify - Pilot the design, update as needed and prepare to launch the new design.

Brief discussions of these phases are:

  • Phase 1: Customer requirements and strategic – In this phase, the customer needs are wants are identified.
  • Phase 2: Concept Design -This is phase where, conversion of customer needs to actionable and measurable CTQs takes place.
  • Phase 3: Preliminary Design – in this phase, a detailed design is identified by evaluating various design alternatives.
  • Phase 4: Final Design – this is an important step where the design from a productivity (business requirements) and quality point of view (customer requirements) is developed.
  • Phase 5: Product Validation – this is the phase where final design is tested against predicted performance and capability.
  • Phase 6: Process Validation – in this phase, the process which was used to build the product is validated by verifying process and measurement capabilities and selecting an appropriate control plan.
  • Phase 7: Product Launch - in this phase the final design is brought to actual practice and results of earlier phases are implemented.
  • Phase 8: Post Launch - in this phase the results out this product design are leveraged with other applications. This step corresponds to Verify step of DMADV approach.

Product Details

Hardcover: 320 pages
Publisher: Wiley (April 11, 2008)
ISBN-10: 0470007516
ISBN-13: 978-0470007518

About the Authors

Dr. PHILIP SAMUEL is the Chief Innovation Officer for the Breakthrough Management Group, a management consulting firm specializing in performance excellence and innovation. He has been active in the management of innovation, design and operations areas for over 20 years. He has consulted with numerous industrial and governmental organizations including Alberta Research Council, Ameriprise Financial, AXA, Baxter BioScience, BMW, ConocoPhillips, Environment Canada, Hess Corporation, Hitachi Global Storage Technologies, Johnson Controls, Kaiser Permanente, Merrill Lynch, McKesson, National Research Council of Canada, Rhodia, Schlumberger, Saint-Gobain and Textron. He holds a Ph. D from University of Calgary and an MBA from Arizona State University.

Dr. RAJESH JUGULUM is a Vice President of Global Wealth and Investment Division of Bank of America. He is also affiliated with robust design group at the Massachusetts Institute of Technology. He has published several articles in leading technical journals and magazines and co-authored two books related to Mahalanobis-Taguchi Strategy and Computer-Based Robust Engineering with Dr. Genichi Taguchi besides holding a US patent. He is the recipient of 2002 American Society for Quality's Feigenbaum medal and 2006 International Technology Institute’s Rockwell medal. He was inducted into world level of Hall of Fame for science, engineering and technology in 2006 and in the same year he has been listed in the "Who's Who in the World" list by Marquis Who's Who publication board. He was featured as "Face of Quality" in September 2001 issue of Quality Progress.

Price $70

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